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Analysis <br /> Winery Operations <br /> The proposed winery will employ a total of five employees. The wine tasting room will operate <br /> Wednesdays through Mondays from 11:00 a.m. to 5:00 p.m. and expects a maximum of 100 customers <br /> per day. The proposed thirty(30) marketing events will operate from 10:00 a.m. to 10:00 p.m. and <br /> expects a maximum of 150 attendees per marketing event. <br /> The site plan depicts an indoor and outdoor eating area. The marketing plan indicates food will be <br /> prepared off-site only for marketing events. The indoor and outdoor eating area consists of a seating <br /> area and no commercial kitchen is proposed. <br /> Marketing Events <br /> If the project is approved, there will be thirty marketing events per year. The applicant anticipates a <br /> maximum attendance of 150 people per marketing event and the marketing events will operate between <br /> 10:00 a.m. to 10:00 p.m. The winery ordinance permits marketing events as an accessory use to a <br /> winery (Development Title Section 9-1075.3(m)). Marketing events shall end by 10:00 p.m. pursuant to <br /> Development Title Section 9-1075.3(m)(2). The project complies with the winery ordinance contained in <br /> the Development Title. Development Title Section 9-1075.1 states "The intent of the Wineries and Related <br /> Facilities Chapter of the Development Title is to establish regulations that will acknowledge the distinctive pairing <br /> of wine grape growing, wine making, and tourism. The challenge is to provide for agricultural tourism and <br /> marketing activities while ensuring that agricultural resources remain vital. A major purpose is to guarantee that <br /> both winery and wine cellar marketing events are accessory and are subordinate to the primary agricultural use". <br /> Marketing events can take many forms, but they all must promote wine and have wine from the <br /> associated vineyard for sale. The applicant has indicated the marketing events are specifically geared to <br /> sell their wine. Marketing event overflow parking spaces will be contained on-site. <br /> "Marketing event" means the congregation of persons for the purpose of promoting the wine industry and <br /> marketing wine. Marketing events always include wine tasting and the sale of wine pursuant to <br /> Development Title Section 9-110.4. The winery must first be able to produce the wine that will be <br /> promoted at the marketing events prior to the marketing events taking place. <br /> Parking <br /> Development Title Table 9-1015.3(a) states for the Wineries and Wine Cellars use type that 2.5 parking <br /> spaces shall be provided for each 1,000 square feet of building. The applicant proposes to construct <br /> 24,550 square feet of building square footage. This would require that sixty-three (63) parking spaces be <br /> provided for the winery, including three accessible spaces, one of which shall be van accessible. <br /> Additionally, fifty overflow spaces would be required for marketing events(one parking space for every <br /> three marketing event attendees). However, Development Title Section 9-1015.9 permits the <br /> modification of these requirements by the Director in cases, which due to the unusual nature of the <br /> establishment proposed or the development proposal submitted for it, the requirements may be <br /> considered insufficient or excessive. The applicant submitted a letter dated October 30, 2012 requesting <br /> a reduction in the number of total parking spaces to ninety-seven (97) parking spaces because the <br /> majority of buildings will be used for warehouse and storage. The Community Development Department <br /> has reviewed the request and has determined that a reduction in the number of parking spaces to ninety- <br /> seven (97) is sufficient for the proposed use. Twenty-four(24) parking spaces shall be required in Phase <br /> One and twenty-three (23) parking spaces shall be required in Phase Two. As a Condition of Approval, <br /> San Joaquin County PA-1200200\M2 Winery <br /> Community Development Page 3 <br />