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P� 1300196 McCAY CELLARS MARKETING PLAN McCay Cellars intends to hold educational and social events which highlight our wine for the development of potential customers as well as serving our existing customer base. Below are examples of the marketing events proposed for this site. 1. Horsd'oeuvres and small plate dishes are prepared by a professional chef in our commercial kitchen and paired with McCay Cellars wine varietals. Tickets will be sold in advance and attendance will be limited to 100 maximum. The duration of this event will be approximately 3 hours, usually between the hours of 2 p.m. to 5 p.m. or 6 p.m. to 9 p.m. depending on the event format. This one day event will occur 4 times per year. Bottles of McCay Cellars wine will be available for purchase during this event. 2. A professional chef or caterer will prepare a multi course meal paired with McCay Cellars wine varietals. Wine will be poured during the meal in a small flight format to complement the meal and the wine maker will provide a narrative about the various varietals to the attendees. Tickets will be sold in advance and attendance will be limited to 100 maximum. The duration of this event will be approximately 3 hours from 6 p.m. to 9 p.m. This one day event will occur 6 times per year, centered around key winery related dates; i.e. Harvest/Crush Dinner, New Release Dinner, etc. Bottles of McCay Cellars wine will be available for purchase during this event. 3. Bus tours, by appointment only, for a maximum of 100 attendees. Events are usually for 2 to 3 hours and generally mid day. Guests will be educated about the process of winemaking and wine grape agriculture. Wine tasting will occur in the tasting room and covered patio area. Lunch and paired food may be provided depending on event format. This event occurs 2 times per year. Bottles of McCay Cellars wine will be available for purchase during this event. This marketing plan seeks the approval of 12 marketing events per year as described above and amplified sound is Not proposed at marketing events. All event parking will be provided on-site.