Laserfiche WebLink
I <br /> environmental effects of the Project would be reduced to less than significant with proposed <br /> mitigation measures. Furthermore, though traffic generation may be reduced under this <br /> alternative, traffic impacts under this alternative would be similar to those of the proposed <br /> Project. In particular,as with the proposed Project,the ramp junction impacts for this alternative <br /> would be significant and unavoidable under both existing and cumulative conditions. Further, in <br /> the long term, these reductions may not be realized if the entire Project site is developed with <br /> uses allowed under the current zoning. <br /> The Combination Gasoline Station alternative would meet some of the Project objectives,as they <br /> related to providing freeway commercial services. However, it would not meet Project objectives <br /> related to providing services for trucks and providing a fast-food restaurant to create a regional <br /> travel stop. (DEIR,p. 7-11.) <br /> In addition, this Alternative would not be economically feasible for the Applicant. Alternative 3 <br /> does not comport with Love's business model, which is to develop a travel stop that combines <br /> auto and truck fuel services with convenience store and fast-food restaurant services if a project <br /> is located outside of Love's home base geographic area. Love's home base geographic area <br /> includes the states of Oklahoma, Texas, Kansas, and Colorado. There are two reasons Love's <br /> will not operate stand-alone restaurants outside of this home base geographic area. First,projects <br /> operated outside of this area entail high General and Administrative ("G&A") costs associated <br /> with management oversight. Second, a project that excludes or reduces the amount of parking or <br /> fuel dispensing pumps would limit Love's ability to effectively use the Project in its marketing <br /> efforts to its trucking base. Based on these factors, the Project requires the profit margins of all <br /> three uses combined (fuel dispensing area, convenience store, and fast-food restaurant) to <br /> achieve economic viability. Also, as noted above,the Applicant specifically chose the location of <br /> the Project to fill a coverage gap in the corridor for its trucking customer base, which is an <br /> important factor in the economic feasibility of the Project: (EPS Technical Memo,pp. 2, 5.) <br /> For the reasons stated above, the Board of Supervisors finds Alternative 3 to be infeasible and <br /> rejects it as a viable alternative to the Project. The Project in its current form, moreover, reflects <br /> the landowner's considered judgment regarding how to develop its property in light of the <br /> realities of the marketplace. The Board believes it is appropriate to give some weight to this <br /> judgment. (See Laurel Hills, supra, 83 Cal.App.3d at p. 521 (a "public agency may approve a <br /> developer's choice of a project once its significant adverse effects have been reduced to an <br /> acceptable level — that is, all avoidable damage has been eliminated and that which remains is <br /> otherwise acceptable").) It is by no means clear, however, that the Board even needs to reach the <br /> issue of infeasibility given the potential for full site build-out under Alternative 3 to result in <br /> greater traffic levels, air pollution, and greenhouse gas emissions than would occur under the <br /> Project. Despite this uncertainty, though, the Board has rejected Alternative 3 as infeasible in <br /> order to fully disclose to the public the bases for its thinking in approving the Project. <br /> Alternative 4.,Alternative Use—Retail with Fast-Food Restaurant <br /> 1. Description <br /> Love's Travel Stops Project 21 Fndngs of Fact and <br /> Statement of Overriding Considerations <br />