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REFR Business Plan <br /> TABLE OF CONTENTS <br /> 1. Executive Summary page 2 <br /> 2. Business Description page 2 <br /> 2.1. Products and Services <br /> 2.2. Mission and Goals <br /> 2.3. Target Market <br /> 2.4. Corporate Structure <br /> 3. Market Analysis page 3 <br /> 3.1. Industry Description and Outlook <br /> 3.2. Information about Target Market <br /> 4. Regulatory Restrictions page 6 <br /> 4.1. Proposition 215 <br /> 4.2. MAUCRSA SB92 <br /> 4.3. Local Ordinance <br /> 5. Marketing and Sales Strategy page 7 <br /> 5.1. Marketing Strategy <br /> 5.2. Sales Strategy <br /> 5.3. Sales Forecast <br /> 6. Operations and Management page 9 <br /> 6.1. Management <br /> 6.2. Personnel Plan <br /> 6.3. Schedule and Store Hours <br /> 7. Development Plan page 11 <br /> 7.1. License and Permitting <br /> 7.2. Security System <br /> 7.3. Insurance <br /> 7.4. Build Out <br /> 7.5. Equipment <br /> 7.6. Professional Services <br /> 7.7. Startup Inventory <br /> 7.8. Startup Expense Summary <br /> 8. Financial Analysis and Planning page 14 <br /> 8.1. Operating Expenses <br /> 8.2. Break- Even Analysis <br /> 8.3. Profits and Losses <br /> 1 <br />