SU0012619 - Laserfiche WebLink

Home Browse Search

REFR Business Plan high population density and is growing rapidly due to overflow from the Bay area's need for housing. 3.2.2. Size of the Primary Target Market—San Joaquin County, has a population of 733,709 people with a median age of 34.3 and a median household income of $59,518. San Joaquin County, is the 15th most populated county in California and borders Alameda ; Amador ; Contra Costa ; and Sacramento County other counties within our service area may include Solano County, and Stanislaus County StorefrontCity Miles Time Population Ban Lodi 11.9 13 64641 Yes No No Lockeford 13.7 16 3,233 No No No Lathrop 15.3 17 22073 Yes No No Manteca 13.9 17 76908 Yes No No Ripon 20 20 15463 No No No Escalon 23 26 7522 Yes No No Tracy 25 26 89274 Yes No No Rio Vista 36 38 10,000 No 1 2 Galt 20 19 26,172 Yes No No Brentwood 31 39 62,433 Yes No No Discovery Bay 25.7 31 13,352 Yes No No Elk Grove 32 31 171,844 Yes No No TOTAL: 562,915 3.2.3. Market Share —At this point it is hard to determine what our market share will be. There is no way to tell if competing businesses will be allowed to open or not. It is also difficult to determine what cities may or may not allow this type of use. To spite these uncertainties we believe our technology platform and superior service and dependability will gain us considerable market share and brand loyalty. 3.2.4. Pricing and Gross Margin Targets - Typically traditional Cannabis dispensaries and delivery services charge slightly more for their product. Traditional Dispensaries usually have to charge a little more to offset the costs of the additional permitting requirements, security systems, city and state sales tax. Customers typically don't mind paying these higher prices in exchange for a safer, more reliable, higher quality product. 5