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Analysis BACKGROUND: On January 19, 1995, the Community Development Department approved Site Approval Application No. SA-94-45 for construction of a truck sales, service, and parts facility and a truck terminal on 19 acres of a 26-acre parcel. The truck sales, service, and parts facility will be operated by Delta Truck Center and is located on the northwestern 6 acres of the 26-acre site. The proposed sign is to be located in the landscape strip along the Harlan Road frontage. The proposed sign is located at Delta Truck Center's current facility at 3655 E. Cherokee Road in Stockton. Delta Truck Center is moving its operations from Cherokee Road to its new facilities on Harlan Road and would also like to move the existing sign to the new site. The Community Development Department is processing a Text Amendment to amend the sign ordinance. The amendments were recently reviewed by the Ordinance Subcommittee and received a favorable recommendation. The proposed standard height and size regulations for freestanding signs in industrial zones are as follows: Size of signs Pole signs shall not exceed 60 square feet per sign face, and monument signs shall not exceed 80 square feet per sign face. The sign face area may be increased by up to 20 square feet for each additional tenant (more than one on the site) to a maximum size of 140 square feet. Height of signs Pole signs shall not exceed 45 feet in height, and monument signs shall not exceed 8 feet in height. The proposed sign has an area of 160 square feet and would not meet the above area requirement. The proposed height of 38 feet would meet the above height requirement. However, the proposed sign could be permitted with an approved Site Approval application under the draft Text Amendment application. The proposed amendment provides for modifications of the standard requirements when the following findings can be made: 1. The proposed signs are consistent with the size of the facility and related structures, the location of the public access to the development, and other signage in the vicinity. 2. The proposed signs reflect and support a desirable visual quality of development. 3. The height, size, and number of the proposed signs are the minimum required to identify and direct the public to the activities, services, and products available on the site. Staff has determined that those findings can be made for the proposed sign. However, that Text Amendment is not likely to be acted on by the Board of Supervisors until mid-June, and the applicant has indicated that it is important to install the sign as soon as possible to correspond with their May 1 st grand opening. San Joaquin County VR-96-1/Howard Community Development Page 5