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State-of-the-Art Design ! <br /> The Ovation dispenser's sleek and stylish look isn't an <br /> accident. We engaged IDEO, one of the world's most <br /> innovative design firms, to bring their iconic "head in <br /> the sky, feet on the ground" approach to the project. <br /> The final design is the result of months of ergonomic <br /> research and human factor studies, including end-user <br /> questionnaires and hidden camera videos. We also <br /> interviewed dozens of fuel customers, fuel retailers and <br /> Authorized Service Organizations (ASOs) to create a true <br /> 360-degree view of what a fuel dispenser could —and <br /> should — be. <br /> Then we used that mountain of data to create the <br /> technologically advanced, visually appealing Ovation dispenser. Optimized for quick and easy use and loaded <br /> with innovative features, it's the dispenser of the future . . . today. <br /> The World's Most Consumer-Friendly Fuel Dispenser <br /> Thanks to our extensive research and testing, the Ovation dispenser is the most consumer-centric dispenser <br /> ever. From its intuitive, ATM-style soft key interface to its clutter-free side drape hoses, it's designed to <br /> create an efficient, hassle-free fueling experience every time, improving customer satisfaction while <br /> increasing site through-put. <br /> Choose from a variety of payment options, including credit/debit card <br /> readers, contactless card readers and cash acceptors. Track customer <br /> *� loyalty programs with optional Wayne SCAN in-dispenser bar code <br /> er IIT�;, Fiwll + scanners. And for maximum marketing impact, upgrade to the <br /> Ir glare-resistant 10.4" color display* to capture your customers' <br /> really f�st <br /> ► '� attention without cluttering your forecourt with pump toppers. <br /> *Ovation dispensers are easily upgraded to Ovation iX' dispensers which feature the <br /> iX Technology Platform and 10.4" color display. <br /> T <br /> , <br /> y <br /> i <br /> �i <br />