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Event Type: Release Parties <br /> 1. These events are open to the public, not ticketed <br /> 2. These events are sporadically hosted throughout the year as new wines come out,probably 3 or 4 per <br /> year <br /> 3. Average estimated attendance is around 80-100 people <br /> 4. These events are held during regular business hours, typically on a Friday or Saturday between l lam <br /> and bpm, typically in a 3 or 4 hour duration <br /> 5. There will not be amplified noise at these events specifically, unless we were to tie it in to an already <br /> scheduled `music night' <br /> Purpose: These events are planned and held specifically to release new products/wines in to our tasting <br /> room. Often times these are tied in with music nights or are held during regular business hours on the <br /> weekend. Guest's are given a free sample of the new wine to try. <br /> - ---Event-Type:- T-rade-Marketing Events- ------ - ----- — <br /> 1. These events are not open to the public,not ticketed <br /> 2. These events are also sporadically hosted throughout the year as we have our to town trade <br /> representatives in the area. <br /> 3. Average estimated attendance around 50 people <br /> 4. These events are held during regular business hours <br /> 5. There is no amplified noise during these time <br /> Purpose: These events are held specifically to entertain our wholesalers who visit us from out of our <br /> area. We typically host a BBQ and have other suppliers come out to meet the trade representatives to <br /> help grow and develop our local exposure. <br /> Section C: TRAFFIC <br /> 1. Please see the attached schedule and above explanations for"dates of events" <br /> 2. PIease see the attached schedule and above explanations for"expected hours of operation" <br /> 3. We currently have 3 full time employees and will boost to 4 full time employees. <br /> 4. We currently have 6 part time employees and will maintain no less than 6 full time employees. <br /> 5. Depending on the event,we expect to have anywhere from 80-120 people on the grounds at any given <br /> time, including staff and security. We do not anticipate any more than 40-50 cars coming and going <br /> from our facility during peak hours, <br /> 6. We currently only have between 3-5 truck deliveries, we do not anticipate any additional deliveries due <br /> to events. All of our deliveries currently take place during the regular work week and regular work <br /> hours. <br />