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COLDANI FAMILY VINEYARDS MARKETING PLAN As a component to the overall marketing strategy, Coldani Family Vineyards intends to hold educational and social events which highlight our wine for the development of potential customers as well as serving our existing customer base. Below are examples of the marketing events proposed for this site. 1. A professional chef provides a cooking demonstration in which dishes and hors d'oeuvres are prepared in our commercial kitchen and paired with our wine varietals. Bottles of wine are available for purchase during this event.This event is hosted for a predetermined number of guests for a set time and date. Usually about 100 to 125 maximum attendees for approximately 3 hours ranging from 1 to 4 p.m. or 6 to 9 p.m.This is a one day event which occurs 4 times per year. 2. Scheduled midday(two to four hour) bus tours for a predetermined number of guests. Guests will be educated about the process of winemaking and agriculture. Wine tasting will occur in the tasting room and enclosed courtyard area and bottles of wine will be available for purchase during this event. Lunch and paired food may be provided depending on event format. This event occurs 4 times per year. 3. Dinners planned from 6-9 p.m. with a professional chef or caterer who will prepare a multi course meal paired with our wine varietals. Wine will be poured during the meal in a small flight format to complement the meal and the wine maker will provide a narrative about the various varietals to the attendees. Approximately 100- 125 maximum attendees will attend with tickets sold in advance. Bottles of wine will be available for purchase during this event. This event will occur 4 times per year, centered around key winery related dates; i.e. Harvest/Crush Dinner, New Release Dinner,etc. This marketing plan seeks the approval of 15 marketing events per year as described above and outdoor amplified sound is not proposed at marketing events.