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Lesson Title <br />Learning Unit <br />Title <br />Our Strategy <br />Image showing diversity of people as customers. <br />Preferably in a store. <br />Content Block. <br />Having different kinds of customers each with their own <br />needs might seem like a problem. But really it isn't. Th <br />way you can help to satisfy these, very different types is <br />easy. You treat them with respect. <br />Pep Boys' customers come in two categories and four types: <br />On the Retail side we have: <br />• Do -it -for -me customers (DIFM) <br />• Do-it-yourself customers (DIY) <br />On the Commercial side we have: <br />• Buy -for -resale customers (APD) (That stands for Auto Parts Delivery!) <br />• Fleet customers (No acronym for these folks) <br />To reach our goal of remaining the number one aftermarket automotive retail <br />and service chain, we need to meet and exceed the expectations of all four <br />types of customers.. <br />You are being counted on as part of the Pep Boys team to make sure every <br />customer, no matter what type, walks away satisfied. <br />Activity <br />Sidebar <br />9 <br />