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Increase Your Sales Inside And Outs
<br />Merchandising at the pump is one of the most effective ways to
<br />increase your business. Gilbarco combines high technology with
<br />the power of new applications, affording you the opportunity
<br />to increase your sales inside and out. CRIND" card readers,
<br />coupled with options like InfoScreen° interface, allow your
<br />fueling audience to receive customized messages right at the
<br />pump. Opportunities for sales also increase when Quick Serve
<br />Restaurants are added, and ordering food becomes part of the fueling transaction. Payment
<br />options such as TRIND" transmitter/receiver in dispenser or cash acceptors have also proven
<br />beneficial when customers are interested in speed of service and ease of use.
<br />Giving your customers Gilbarco products means giving your customers choices.
<br />The Audience At Your Island
<br />Bring improved merchandising and interactive purchasing to the fingertips of your fuel customers
<br />with Gilbarco's CRIND card readers in dispensers. Customers at your store are already purchas-
<br />ing fuel with a pre -approved means of payment. While fueling, they are a potential audience for
<br />your advertising message. Fuel island customers will complete transactions faster enabling you
<br />to accommodate more customers during peak business hours. -Your inside customers experience
<br />shorter lines and are more likely to make additional purchases.
<br />Interactive selection keys make it easy for customers to make additional purchases. By choosing •
<br />an option on the screen, your customers can add a car wash or other purchase to the transaction
<br />in progress. Additional purchases, are detailed on the transaction receipt.
<br />Most of our CRIND features will function with other 3rd -party POS systems, but to reap the full
<br />benefits, the G -SITE POS system is recommended.
<br />CRIND"' Card Reader With Monochrome Screen
<br />In addition to credit�debit card pay -at -the -pump
<br />benefits, our standard 5.7 inch diagonal mono-
<br />chrome LCD screen gives you plenty of room to
<br />display promotional messages, graphics and pur-
<br />chasing menus before customers begin or after
<br />they complete the fueling transaction. And ATM -
<br />type selection keys make it easy for customers
<br />to purchase a car wash, fast food, or any other
<br />promoted goods. The purchases are added to the
<br />fuel sale in progress, providing more convenience
<br />for your customers and more profits for you.
<br />The monochrome LCD display can accommodate up to nine lines of text with 20 characters per
<br />line. In addition, you can use still graphics and icons in your message to enhance communication.
<br />cover:
<br />Commercial courtesy of The LCD display provides excellent viewability of the screen in all light conditions. In addition to
<br />Pepsi cola Company. G -SITE, the monochrome LCD screen will work with any third party POS system. 0
<br />Options For (BIND'"' Card Read*
<br />• InfoScreen° Interface
<br />Bring all the benefits of full -motion video advertising to
<br />your CRIND card reader with the InfoScreen interface
<br />option. InfoScreen, with a 5.4" or 10.4" monitor, carries
<br />a host of features such as full-color display, and high-
<br />quality sound providing the ultimate merchandising tool
<br />at the fuel island. InfoScreen is viewable in sunlight and
<br />has an extended teperature range, making it adaptable
<br />to harsh outdoor conditions.
<br />•
<br />•
<br />Movement, sight
<br />and sound enhance
<br />advertising at your
<br />fuel island.
<br />Commercial courtesy
<br />of Pepsi Cola Company.
<br />The realism of videos, commercials, and colorful graphics make your message even more appealing.
<br />InfoScreen interface is the perfect tool for demonstrating products and selling persuasively. Studies
<br />indicate that merchandising with InfoScreen results in an increase in car wash sales and in-store
<br />sales of promoted items. It can help you maximize impulse purchases, promote brand image, inform
<br />customers of new services, instruct them on equipment use with user-friendly prompts, and sell
<br />advertising time to your suppliers.
<br />Order this option factory -installed, or retrofit it later to any dispenser from The Advantage° series.
<br />InfoScreen° Interface With Satellite Video Support (SVS)
<br />Satellite Video Support is a hassle -free, cost-effective way to provide continually updated advertising
<br />material to each site. The InfoScreen interface with SVS provides audio, text, and full -motion color
<br />video at the pump. The SVS system combines the latest communication technology with a library of
<br />video materials to create an individualized program to set you apart from competitors.
<br />You control the content and timing of your message, and you can collaborate with suppliers to develop
<br />cooperative ads for the InfoScreen interface. To provide individuality, video material can be tailored to
<br />complement your in-store promotions and price points. The flexible, regularly updated video library
<br />can present a fresh new look every 2-4 weeks. SVS uses digitized, compressed video materials that
<br />are sent to your site via satellite. Video playback is accomplished through high-quality Motion Picture
<br />Enhanced Graphics (MPEG), and changes to your video can be implemented within 24 hours.
<br />With SVS, you are assured the same high-quality service that comes with all Gilbarco products. Your
<br />system is installed and serviced by special video service contractors and a help desk is available for
<br />questions about video materials and services.
<br />The minimal equipment necessary for setting up and maintaining your SVS system is a satellite dish, a
<br />video playback unit, and a phone line for monitoring. Also, you may choose from any number of items
<br />to enhance your marketing at the pump: full -motion video with audio, still -image billboards, public ser-
<br />vice announcements, retailer proprietary materials, and Quick Service Restaurant (QSR) materials.
<br />More CRIND TM #rd Reader Option*
<br />Monochrome Or InfoScreen Option: Quick Serve Restaurants
<br />If your station is branded with a fast food chain, customers can place food orders as part of their
<br />CRIND fueling transaction. Our soft key user interface provides menus using ATM -style keys, and
<br />InfoScreen or monochrome features large text and graphics display. Customers will enjoy the con-
<br />venience of complete self-service and one receipt for their transaction. Through G-SITETM, CRIND
<br />readers can interface to a kitchen monitor system for one-on-
<br />one service from the fast food restaurant.
<br />For additional convenience, audio is available as an option to
<br />the QSR interface allowing customers to place their orders via
<br />an intercom to the attendant inside. Audio is complete with
<br />real-time confirmation of the order on the screen, and can also
<br />be used during the transaction to promote in-store sales.
<br />TRINDTMTransmitter/Receiver In Dispenser
<br />Innovation combined with the latest technology adds hands-free convenience to the world of retail
<br />fuel automation. The TRINDTM transmitter from Gilbarco and Micron Communications provides
<br />two-way communication between the fuel dispenser and the consumer.
<br />This latest upgrade option for our CRIND card reader uses
<br />high -frequency radio waves to communicate with a small transponder.
<br />The postage stamp -sized transponder, which can be used as a key
<br />fit chain, is read by the pump from a distance of 12-18 inches;
<br />car -mounted transponders work within a range of 10-12 feet.
<br />The pre-programmed transponder can automatically authorize
<br />purchases down to the detail of whether or not the customer prefers a receipt.
<br />TRIND technology eliminates the need for customers to expose their wallet and fumble for credit
<br />cards or cash. And fewer buttons to push leads to speedy, safe service with less time at the pump.
<br />During peak hours, faster fueling means more throughput which, of course, translates into
<br />increased sales volume and higher profits at your station.
<br />The TRIND device uses a high -frequency transmission band (2.45 GHz) which is more directional
<br />and controllable than low frequency. The transmission mode is inherently secure. Direct Sequence
<br />Spread Spectrum (DSSS) allows the transmission to change randomly at 50 times per second,
<br />deterring unauthorized interception.
<br />TRIND hardware is easily retrofitted into any
<br />CRIND dispenser from The Advantage° series,
<br />or it can be ordered as an option to a new
<br />dispenser. Hand-held and car -mounted
<br />transponders are purchased directly from
<br />Micron Communications. Oil companies pro-
<br />gram the transponders using specific hardware
<br />and software, and issue them to customers.
<br />Host network and POS application software
<br />need to be compatible with TRIND technology.
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