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HARMONY WYNELANDS WINE MARKET PLAN <br /> We currently anticipate selling all of our wine on the premises. This is because the margins are <br /> considerably greater if one can sell directly to consumers without paying a percentage to <br /> wholesalers and retailers. With the small volume of wine we will be starting with, it is important <br /> to maximize the profitability of each sale. <br /> Based on the experience of other wineries in the Lodi area we plan to be open to the public on a <br /> drop in basis for wine tasting on Fridays, Saturdays, and Sundays from April through October. <br /> We will be open for wine tasting at other times on an appointment basis. <br /> The existing large room in the barn will make an excellent wine tasting room. In addition we <br /> will be able to offer the wine tasting experience in the patio area and the winery area, depending <br /> on weather conditions. The large patio area and gardens will be most conducive to attract <br /> customers to our facilities. In addition, the large theater pipe organ will be a unique marketing <br /> tool and should aid in attracting potential customers. We feel we will have one of the most <br /> "tourist friendly" and attractive wine tasting facilities in the Lodi/Stockton area. <br /> As a means of increasing our wine sales, and to supplement income from the sale of wine and <br /> grapes,we intend make our facilities available for events on an appointment only basis. These <br /> events will range from special dinners, receptions, fundraisers for charitable organizations and <br /> other similar events that are appropriate to the size of our facilities, parking, and bathroom <br /> facilities. It is important to note that we will either serve or promote our wine at all such events. <br /> All food served on the premises will be prepared by licensed caterers. We will have cheese, <br /> crackers, and bread that is prepared on site that will be served in the customary way as a part of <br /> the wine tasting experience. <br /> 334208-3 <br />