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5N. RESPONDING TO NEWS MEDIA INQUIRIES <br /> The media will arrive on the scene immediately following an explosion, spill , <br /> fire, gas main rupture or other catastrophe. An emergency intensifies events <br /> for everyone. Therefore, responding to news media inquiries requires special <br /> attention. <br /> Reporters arriving on the scene of an emergency will try to gather information <br /> from any available source. The only authorized spokespersons for PGandE are <br /> News Services Department personnel . All media inquiries are to be immediately <br /> directed to the appropriate News Service person. <br /> 1 . Anyone receiving an inquiry from the media regarding environmental aspects <br /> of Company business should immediately direct the inquiry to the Regional <br /> Public Affairs Manager and the General Office News Services Department. <br /> 2. Notify your shift supervisor or department head of the inquiry. <br /> The following are recommendations on how to deal with media representatives. <br /> What you SHOULD do: <br /> a. Do name a specific person as key contact with the PGandE News Services <br /> Department and the media. <br /> b. Do call the PGandE News Services Department immediately. <br /> c. Do keep the PGandE News Services representative informed of all <br /> developments at all times. <br /> d. Do rely on the hews Services Department to coordinate with the media <br /> at all times. <br /> e. Do maintain a friendly, cooperative relationship with reporters. <br /> f. Do note all questions asked by the media so that answers can be <br /> obtained. <br /> Khat you should NOT do: <br /> a. Do not "wing it. " Respond only if you know the answer. <br /> b. Do not play down the seriousness of the situation. <br /> c. Do not be falsely optimistic. <br /> 5-40 <br />