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SU0012619
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2600 - Land Use Program
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PA-1900249
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SU0012619
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Last modified
11/25/2019 9:17:08 AM
Creation date
11/6/2019 9:32:25 AM
Metadata
Fields
Template:
EHD - Public
ProgramCode
2600 - Land Use Program
RECORD_ID
SU0012619
PE
2625
FACILITY_NAME
PA-1900249
STREET_NUMBER
4646
Direction
E
STREET_NAME
WATERLOO
STREET_TYPE
RD
City
STOCKTON
Zip
95215-
APN
10102132
ENTERED_DATE
10/28/2019 12:00:00 AM
SITE_LOCATION
4646 E WATERLOO RD
RECEIVED_DATE
10/25/2019 12:00:00 AM
P_LOCATION
99
P_DISTRICT
004
QC Status
Approved
Scanner
TSok
Tags
EHD - Public
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RM Business Plan <br /> Timeline for Development Agreements: <br /> •March 2019-Completion of steps set forth above. <br /> dApril—May 2019 begin accepting Cannabis Development Agreement applications, which must <br /> include a Commercial Cannabis license application pursuant to Title 4; Development permit <br /> application (use permit, special purpose plan, etc.)pursuant to Title 9 and Completion of <br /> environmental review. (If EIR not required,4 months. If EIR required,6-12 months.) <br /> ,Initial hearing by the Planning Commission —Month 5. (EIR required: Month 7-13) <br /> *Hearing before Board of Supervisors for adoption of Development Agreement. Month 6(EIR <br /> Month 8-14). <br /> 5. MARKETING AND SALES STRATEGY <br /> 5.1. MARKETING STRATEGY: Since our goal is to maintain as safe and discreet of a <br /> location as possible we will be keeping signage to a minimum. Instead the marketing <br /> strategy will be based on targeted advertisements, both through our own website as <br /> well as marketing on canna business finder apps and cannabis friendly websites as <br /> well as Adult Oriented businesses and events (Bars, Smoke Shops, 21+ concerts, <br /> Cannabis event, Ect.). We also plan on marketing through social media via Facebook <br /> page and instagram account. In addition to that we are in the process of exploring <br /> Peer to Peer marketing options via our website. We feel that this is a missed <br /> opportunity in the current market and could be a good way to build consumer trust <br /> in our products. <br /> 5.1.1. Our Website — We are in the process of completely rebuilding, rebranding, and <br /> designing our website. Our website will be used to share our menus and any <br /> discounts or specials with patients. The website should be capable of assisting staff <br /> with verifying online patient requests and new customer signups in real time. The <br /> website allows verified patients and adult use consumers to place delivery orders <br /> through the internet for same day or next day delivery, making it safer and more <br /> convenient for the end user. We are also in the process of exploring some peer to <br /> peer marketing options that would allow customers to receive credits for referrals <br /> and recommending products and services to friends. The website will also allow <br /> customers to track their purchases and see product reviews from other customers. <br /> 5.1.2. Canna Business Finder Apps — REFR will have listings and online menus on <br /> Leafly.com and several other low cost cannabis finder apps. Leafly host the premier <br /> online strain information library and has a mobile app with a dispensary finder <br /> function. Most medical patients rely on these apps and websites to find safe access <br /> to their medication. Leafly provides members with information on the medical <br /> effects, flavor profile and genetics of each strain . This gives us an advantage over <br />
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