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with post -consumer content, and where such products are <br />not readily available, request them of manufacturers. <br />Cities and Counties could also study and implement, if <br />feasible, a regional marketing strategy for the <br />recyclable materials collected from the area. <br />In the medium-term planning period, the County may <br />apply to become a Recycling Market Development Zone. <br />This strategy might be necessary to meet the 50% <br />diversion requirements. <br />4. Emphasis on source Separation to obtain Clean Materials: <br />All of the residential recycling alternatives <br />discussed above involve source separation, which should <br />result in clean materials. Recycling markets in <br />California will become more competitive with increased <br />supply, and the cleanest materials will bring the best <br />prices. Source separation is the first alternative <br />proposed for commercial and industrial sectors, and will <br />be encouraged wherever practical. Furthermore, source <br />separation was also discussed for users of County <br />disposal sites (IV.A). <br />VII. Selection of Recycling Program: <br />Assembly Bill 939 requires each jurisdiction to select <br />the recycling strategy, or series of strategies that the <br />jurisdiction will implement to achieve the diversion goals <br />enacted by the Act. This Section discusses the strategies <br />that the County will implement during the short and mid-term <br />planning periods. <br />The new North County Recycling Center and Sanitary <br />Landfill, the planned renovation of the Lovelace Transfer <br />Station, and a materials recovery facility for the South <br />Chapter 4 - Recycling 40 <br />