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VI. Monitoring and Evaluation: <br />A. Methods to Measure Achievement of the Education and Public <br />Information Objectives: <br />There are two ways to evaluate the success of an <br />Education and Public Information Program. If the goal of <br />the information program is to address a particular <br />program or activity, and that program or activity is <br />deemed successful, the information has presumably reached <br />the target audience. If a survey before and after an <br />education/ information program shows an adequate increase <br />of knowledge of the subject being addressed, the <br />information -education program has at least reached its <br />audience. If the audience has received the information <br />but has not acted upon it as planned, then the methods of <br />dissemination are adequate, but the information presented <br />isn't sufficiently persuasive to achieve the desired <br />P <br />result. I <br />B. Written Criteria by Which to Evaluate Program Effectiveness: <br />Flyers and brochures can be designed to provide <br />basic information or to elicit a specific response. To <br />evaluate the effectiveness of a particular education and <br />information campaign, records should be kept on the type <br />and amount of informational material distributed. For <br />material meant to provide information, the effectiveness <br />can be measured by surveys before and after the campaign <br />to determine whether those surveyed received and retained <br />the information presented. <br />For material designed to elicit certain behavior, <br />such as separating yard waste for curbside collection, <br />Chapter 7 - Education and Information 12 <br />