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WINE NEXUS FOR MARKETING EVENTS <br /> Under the Winery Ordinance Section 9-110.4 a"Marketing Event"means the <br /> congregation of persons for the purpose of promoting the wine industry and marketing <br /> wine. Marketing events always include wine tasting and the sale of wine. <br /> Under the Winery Ordinance Section 9-1075.1, the intent of the ordinance identifies that <br /> "A major purpose of this ordinance is to guarantee that both Winery and Wine Cellar <br /> marketing events are accessory and are subordinate to the primary agricultural use. A <br /> strong nexus must exist between the marketing Event and the production or storage of <br /> wine. The focus of marketing events should be wine." <br /> Utilizing the above definitions, a marketing event must include six elements: <br /> 1. Marketing of Wine <br /> 2. Wine Tasting <br /> 3. Sale of Wine <br /> 4. Marketing Events are Accessory and Subordinate <br /> 5. Nexus Between the Event and Wine <br /> 6. Focus on Wine <br /> Harmony Wynelands marketing strategy includes all 6 of these elements and should be <br /> approved on that basis. <br /> Marketing of Wine <br /> Harmony Wyneland proposes to utilize both a wine tasting room and group events to <br /> distribute the wine produced. <br /> The wine tasting room is open to the public and will provide an opportunity for the public <br /> to taste and experience the production of wine. <br /> The group events proposed at Harmony Wynelands include receptions,banquets and <br /> social events as well as charity events. Harmony Wynelands proposes to use the events <br /> to sell and distribute their wine. Harmony Wynelands market their wine at these events <br /> by selling wine to the host to be served at the event. Harmony Wynelands has staff <br /> available at all events to discuss the production and quality of the wine. Harmony <br /> Wynelands has additional wine for sale, to the guests. <br /> 1 <br /> 334068-5 <br />