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• s Wine Tasting Harmony Wynelands proposes to provide through both the tasting room and group events the opportunity for guests to taste wine. Wine is served by knowledgeable individuals at all tastings and events. Sale of Wine Harmony Wynelands proposes to distribute 100%of the wine produced, through a marketing strategy that includes a wine tasting room and group events. On average, Harmony Wynelands anticipates selling 12 cases per week through the tasting room (based on local tasting room statistics). Harmony Wynelands, through its experience, anticipates to sell 3 to 5 cases of wine at group events. Harmony Wynelands sells approximately four cases to be served at any given event and through this exposure approximately one case to their guests which can be purchased for personal use. Harmony Wynelands utilizes a staff member at all events to pour, discuss, and sell wine. Marketing Events are Accessory and Subordinate Harmony Wynelands has envisioned for some years having the ability to produce wine on site. Through the sale of their grapes, through the purchase of other wine under their label, they have decided now is the time to produce wine on-site. The marketing events are one of the means by which they will distribute their wine. Harmony Wynelands has marketing events to sell wine produced, they do not produce wine to have marketing events. In considering the economics generated from the sale of grapes, the sale of wine from on- site grapes, and the sale of wine bottled under the Harmony Wynelands label, the income generated by the use of the facility is clearly,without question, subordinate to the production of wine. Nexus Between the Event and Wine Harmony Wynelands marketing strategy is to expose guests that attend the tasting room and events to their wine. The individuals or groups who seek an atmosphere such as a winery to host their event, are seeking something specific. The groups who utilize a winery for their event purchase wine to be consumed at the event. Although the event may have a theme such as a charity or birthday banquet, or a goal such as a wedding reception,the location is always 2 334068-5