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Analysis The current sign ordinance, Text Amendment Application No. TA-96-3, and the approved Comprehensive Sign Plan for Flag City were considered when reviewing this proposal. Current Sign Ordinance The County's sign regulations have the following objectives: (a) Reflect and support a desirable visual quality of future development throughout the entire County; (b) Attract and direct people to various activities and places throughout the County for their convenient movement; and (c) Ensure that signs are designed, constructed, installed, and maintained so as to not endanger the public. Section 9-1710.3 allows comprehensive sign plans adopted as part of a Special Purpose Plan to deviate from the sign regulations of the Development Title. The proposed comprehensive sign plan deviates from the Title's sign regulations in two ways. First, the proposed freeway signs substantially exceed the height and size requirements of the Development Title. Section 9-1710.4(a)(5)(6) limits the height of freestanding signs in the C-FS zone to 40 feet and the area to 75 feet per sign face. However, the proposed sign plan is more restrictive than the Title's regulations in that the sign plan does not permit pole signs on each lot. The use of one large freeway sign rather than several small pole signs is consistent with the objectives of the sign ordinance. Second, the proposed attached signs also exceed the requirements of the Title. Section 9-1710.4(b)(2) permits only one attached sign per business, unless the business has two frontages. A wall or roof sign is limited to 80 square feet. The applicant has agreed to adopt the language in the proposed Conditions of Approval. That language is similar to the Flag City sign plan and permits business logos on multiple walls. The area requirements remain as they are in the Development Title. Text Amendment No. TA-96-3 Text Amendment No. TA-96-3, which is to substantially revise the sign ordinance, was reviewed by the Ordinance Subcommittee with a favorable recommendation. Text Amendment No. TA-96-3 was initiated by the County and is scheduled for the Planning Commission meeting of May 16, 1996. If approved, it will allow one pole sign for each parcel. The signs may be 35 feet above the nearest freeway interchange. Caltrans indicated that the surface of Interstate 5 is elevated approximately 37 feet above ground level at State Route 12. Each pole sign may have a face area of 60 to 140 square feet, depending on the number of tenants. These regulations may be exceeded if the following findings can be made: 1. The proposed signs are consistent with the size of the facility and related structures, the location of the public access to the development, and other signage in the vicinity; 2. The proposed signs reflect and support a desirable visual quality of development; and San Joaquin County PP-96-1/Halloum Community Development -13-