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Analysis Background On May 7, 1998, the Planning Commission approved Use Permit No. UP-98-3. This approval was for a winery in an existing 1,837-square-foot shop building. The winery, known as Jessie's Grove, produces approximately 9,480 gallons of wine, or 4,000 cases (2.37 gallon = 1 case), annually. This winery is classified as a Small Winery based on the amount of wine produced (Development Title Section 9- 115.590[b]). Marketing Events The applicant is proposing twelve (12) marketing events per year. These events would occur twice a month during the months of April through October. Two types of marketing events are proposed: • Shakespeare in the Grove: This event includes wine tasting as its primary focus with local artists displaying their works, and local actors performing live plays on an outdoor stage in the existing oak grove on the property. The purpose of these events is to draw new customers to Lodi to taste wines and to see the history and beauty of the historic vineyard, pasture, and countryside of the Appellation. The goal is to pair wines with different art forms, while maintaining a family oriented environment. The average attendance is expected to be 150 people. • Music in the Grove: This event includes wine tasting as its primary focus with local artists displaying their works and bands performing live music. The goal is to introduce the wines to a new customer base to increase both direct and indirect sales. The average attendance of this event is expected to be 250 people. The events are expected to occur during the hours of 12:00 p.m. to 4:00 p.m. during the springtime and during the hours of 3:00 p.m. to 7:00 p.m. during the summertime. All food served at the events will be prepared both on-and off-site by a caterer. One hundred percent (100%) of the wine served is from Jessie's Grove winery and will be available for purchase. Parking Requirements Based upon an average expected attendance of 250 people at the marketing events, 83 parking spaces will be required (1 space for every 3 attendees). The winery currently has seven (7) parking spaces that can be included in the spaces required. The driveway has a length of 1,254 feet and can accommodate a maximum of 136 parking spaces. Automobiles will not be permitted to park within the right-of-way of Turner Road. The applicants have stated that two (2) parking attendants will be at each event to direct traffic into and out of the property. The parking area is adjacent to vineyards (owned by Spenker Ranch, Inc.)east of the driveway and will use grass for surfacing material. The grass area will be maintained or watered down prior to events to control dust. Neighborhood Concerns The Community Development Department has received four(4) letters of concerns regarding the proposed events. The letters raise the following issues: San Joaquin County UP-98-3\Spenker Ranch Community Development Page 3