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much more than in the past. Avery important _ _ ._ . .. _ he makes <br /> is, "You' ll create your own market just by growing this lettuce <br /> Here in Fresno County. " Note: Christenson' s Ias a second market <br /> on Kings Canyon Highway in Fresno. <br /> Then we ran into a lot of produce managers at markets in <br /> Fresno who had never heard of "Green Rose" Limestone Lettuce. <br /> But , after giving them samples (from Somis) ALL say they too will <br /> carry our lettuce and will put it in their ads they run weekly in <br /> the "See" . <br /> Like Chuck: Mitchell at Hanoians Market- Sutter & Cedar in • <br /> Fresno. Not only is he ready to carry our lettuce, he wants to <br /> know more about building a factory at another location in the <br /> state. Our price of $7. 20 a box or E0 cents a head was very <br /> acceptable to Chuck. <br /> - When we first started talking to Dennis, the produce manager <br /> at Continental Market on Blackstone in Fresno, he wasn' t aware of <br /> Limestone Lettuce. But , lie had a friend with him who once worked <br /> in the San Francisco Produce Market . His friend quickly spoke up <br /> telling Dennis "people who know Limestone Lettuce don' t buy 1 or <br /> heads at a time, they buy 1 or 2 bones. " After chec4::ing out <br /> the samples, Dennis says he' ll carry it , advertising it in his <br /> weekly "Bee" ads. He will also do weekend demonstrations in his <br /> store. He tells me "we' ll sell out the store-we' ll be your <br /> biggest customer . ( I didn' t tell him about Save Mart) . At our • <br /> price to hime, Dennis also plans to sel '. at 99 cents a head. <br /> Brad O' Neal is produce manager and the person who draws up <br /> the 'twice-weekly full-page ads in the "Bee" for ttie 9 store <br /> Foodland supermarket chain in Fresno. He has heard of "Green <br /> Rose" lettuce. But , has not carried it in his stores `.cause it <br /> was not availablein any quanity on a regular basis. L rning we <br /> would be growing it here in Fresno County and woul deliver <br /> dires=t to his stores " fresh" , Dennis is eager to be c • our big <br /> cusomers. He feels our price of $7. 20 pwer box is rL-alisticly <br /> reasonable and tells me, " I ' ll give you one full month of <br /> advertising in our ads. <br /> Over at Bad Boy' s Market on Shaw Avenue, produce manager Jim <br /> had never heard of our lettuce. After hearing how we grew it , <br /> and checking out the samples, he tells me "we' ll not only carry <br /> it , we' ll advertise it our "Bee" ads. " At our price c.f $7. 20 per <br /> box, he too expects to sell it to his customrs at 99 cents. <br />