SU0009195 (3) - Laserfiche WebLink

Home Browse Search

15 2005 New Facility Application 2012 Expansion Application • 3,000 sq. ft.bldg for lobby sales and 5,652 sq, ft.wine garden display,lab,wine processing room and 300 sq. ft. commercial kitchen temporary barrel storage 1,600 sq. ft. storage bldg 3,840 sq. ft. bldg for wine tasting,barrel 336 sq. ft. wine storage bldg storage(including a 512 sq. ft. second unit 288 sq. ft.covered patio dwelling) 420 sq. ft. restroom facility Totalsq.ft.: ....................................................6,84Total sq. ft.:..................................... 8,59 D. Condition 1. c., "Marketing Events" The condition reads: "MARKETING EVENTS: Marketing Events are subjected to the following regulations: (1) A maximum of twenty-four(24)marketing events are permitted annually as a part of the proposed marketing plan dated July 31, 2012. (2) Each event shall have a maximum of 150 people. (3) Marketing Events shall end by 10:00 p.m. (Development Title Section 9-1075.8 (m)(2)." D. 1. Reason # 1 Why the"Marketing Events' Condition Should Be Modified or Removed: Internet Advertising Flagrantly Beyond 2005 Permit Terms The Vierras have been operating their St. Jorge Winery well beyond the terms of their 2005 permit, and County land use policy, for years. Their winery marketing events are neither"accessory" nor "subordinate" to "the primary agricultural use," as required by County policy. The winery marketing events are not compatible with the ambiance of an agricultural area and the production. "D. 1.'s" sub-sections "a." through "d." below explain how this is so: D. 1. a. Internet Advertising for"Full Service Event Destination" The rubric of calling the business"winery marketing events' is simply a front. The Vierras have been widely advertising their St. Jorge Winery as available for hire for events having nothing to do with "the primary agricultural use" of a winery. They have widely advertised themselves as being a`full service event destination,"providing this: