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B. MARKETING EVENTS Please describe the purpose of each Marketing Event and include answers to t eo owing questions: 9. Purpose: A. The"Shakespeare in the Grove" is being organized to include wine tasting as its primary focus, local artists displaying their works, and local actors performing live plays(Shakespeare or other)on an outdoor stage in our natural oak grove. This will act as a draw to bring new customers to the Winery and Lodi as a whole to not only taste our wines, but also to see the history and beauty of our historic vineyards, pasture and countryside of this appellation. The focus will remain on families;they are encouraged to bring their picnic baskets as they enjoy these outdoor plays and the appellation's surroundings. The purpose is to pair our wines with the art of live plays, local art displays, and a friendly family environment. B. Also, Music in the Grove will be organized to include wine tasting as its primary focus and local artists displaying their works, as a draw to bring customers to the Winery to not only taste our wines, but to see the history and beauty of our historic vineyards,pasture and oak grove in Lodi. The focus will be on families visiting the Appellation,the adults tasting our wines, with the children admitted at no cost. Families will be encouraged to bring their picnic baskets as they listen to the live music and enjoy the appellation's surroundings. The purpose is to pair our wines with the music and surroundings,the local art displays and friendly family environment. The goal is to introduce our wines to a new customer base that would otherwise not have experienced our wines,which will affect both direct and indirect sales. 10. Will the event be open to the public or by invitation or appointment only, Open to the public 11. How frequently will the event occur, Once a month, 6 times a year 12. What is the estimated attendance(expressed as a numerical range and an average number), Shakespeare in the Grove:100—200, average 150 people Music in the Grove: 100—300,average 250 people 13. What are the anticipated hours of the event, Spring time,Noon to 4 PM; Summertime, 3—7 PM,though these may vary by up to one hour either way. 14. Will there be amplified sound and will it be indoors,outdoor, or both; and In most cases the plays and music will be amplified and will be outdoors. We are adding a sound buffer(bails of straw)behind the staged events with the sound directed west, which is against the wind and a greater distance from any of our neighbors. 15. Will this be a for profit or a nonprofit event? For profit. FOOD SERVICE Please describe the food service for each Marketing Event including: 16. What type of food will be served This will depend on the caterer,though I will focus on a caterer with the ability to Bar B on-site. 17. Wi 1 t e food be prepared on-site or off-site They prepare both on-site and offsite, sometimes Bar B Q'ing on-site with their trailer used as a food vreparation area,